Tuesday, 15 January 2008

Hottest And Latest Fashion Trends

Hello World,
As i was going through some of interesting trends i saw this article in One of Indian National Newspaper which i thought it will be good idea to share with everyone.

"Cycling is gaining popularity due to its health benefits and the growing traffic in the metros."

NEW DELHI: The ongoing Auto Expo at the Capital’s Pragati Maidan is not just about luxury cars or super bikes, it is also about modern bicycles. Though there are just a couple of exhibitors showcasing their world-class products, a large number of visitors are flocking to the stalls displaying racing, trek and other bicycles.

Yes, there is a mad rush to see the Rs.1lakh Tata car “Nano”, but bike enthusiasts are also queuing up to see the “Madone-5.2” bicycle priced at a whopping Rs.1.68 lakh and displayed by Noida-based FireFox Bikes. While the “Madone-5.2” bicycle imported from the US is now available for sale, the company has already launched the “Fuel Ex 8 Bike” bicycle priced at Rs.1.06 lakh.

“FireFox Bikes is targeting hi-end bikers as well as common people. The craze for bicycles is now increasing among the youth and cycle enthusiasts and as a result our sales are increasing every year,” says FireFox Managing Director Shiv Inder Singh.

The company sells bicycles for three segments -- adult road bikes priced between Rs.5,000 and Rs.18,000; trek bikes priced between Rs.13,000 and Rs.33,000; and racing cycles for professional bikers (Madone-5.2 weighing just 5 kg, made of ultra-light weight carbon fibre frame with about 20 speed options, falls in this bracket). It is sourcing the bike from its US-based partner -- Trek.

But why did FireFox choose this event to showcase their products? “This is a mobility exposition and the bicycle is one of the oldest modes of travel. Cycling is gaining popularity due to its health benefits and the growing traffic in the metros. And we are here also to tell cycle enthusiasts about the options apart from the traditional bicycles,” Mr. Singh adds.

Stating that over 1.5 crore bicycles are being sold in Indian every year, FireFox Bikes Head (Marketing) Ajit Gandhi says the demand for their bikes has been growing at over 50 per cent per year. “We are selling around 12,000 bicycles per year and are targeting 60,000 bikes sales by 2011. Our latest bikes, very popular in the West, are targeted at the urban kids. We expect a good response from the Indian buyers too,” he adds.

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